Without an SEO/SEM solution to keep you
constantly updated on changes that could negatively affect your
rankings, you could lose highly targeted web traffic to your
competitors.
Search is unique in tapping a searcher at the
exact moment they are seeking knowledge or a solution.
Search engine traffic originates from a voluntary,
audience-driven search.
Search engine optimization is the process of achieving top
rankings in the search engines for a website's most relevant
search terms. The most relevant search terms are the phrases
that people are most likely to type into a search engine when
looking for what the website has to offer. These are the search
terms that it is essential to rank highly for, and these are the
search terms that search engine optimization targets.
"Search engine optimization (SEO) may best be described as the
art and science of optimizing your website hosting, design,
content and promotion, with the goal of increasing the number of
visitors to your site by placing higher on search engines. For
companies looking to conduct business online, generate leads
and/or establish an online presence, SEO is paramount. SEO is
the perfect way to drive qualified customers directly to a
website via search engines and directories"
If
you want your site to be found by the people who are looking for
what you have, it must be at or near the top of the search results.
We specialize in achieving exactly that...
Here's How We Do Search Engine Optimization...
SEO SERVICES
Understanding Your Business: Any
successful campaign starts with an understanding of your
business and the goals you want to achieve. Virtual
Velocity takes the time to consult with you so we can
better understand your business, your customers and the
products /services you offer. This consultation
phase is critical to long term success and makes our
efforts tailored to your needs and the results you want.
Increasing traffic to your site is very important but
bringing targeted traffic is where the rubber meets the
road and where conversion to sales occurs. Any good
search engine marketing campaign looks for targeted
traffic and not just the numbers of visitors to your web
site. Our staff at Virtual Velocity knows the
difference.
Research: This phase is where
creativity, talent and experience come together to find
the right keywords that will bring you the targeted
traffic you want. Virtual Velocity systematically
improves your Web site's relevance for keyword and phrase
queries in the major search engines. Traditionally,
this has required long hours of trial and error, as well
as poring over dozens of how-to-guides and newsletters.
That takes time and expertise that most businesses cannot
take the time to do or the investments dollars to hire
someone in-house to perform these functions. Not all web
designers provide the detailed and exhaustive services
that Virtual Velocity provides customers.
Website
Optimization: Our experience and knowledge
working with search engine function and mechanics allows
us to optimize your site based on current search engine
algorithms. It is not just the right keywords that
produce results or how many times you submit to search
engines, but rather how they are utilized in your web site
copy, meta codes and placement on the pages.
Positive search results are a blend of the right keywords
as well as the relevancy and popularity used to index your
website by search engines. We work closely with you
to ensure that the look and design of your site is not
only appealing but satisfies what the search engine
crawlers are looking for to improve your site's search
engine ranking.
Core Components of Search Engine
Optimization include:
Comprehensive audit of existing site
Core structural (META tag) enhancements written
to attract unique anomalies of the top 3 search engines.
(Google, Yahoo, MSN)
New Robots.txt file that will direct the spiders
and crawlers on your site.
Add alt tags to images/add or rename if
necessary, including sub-domain folders
Provide direction or directly edit web page copy
to reflect keywords and phrases within the context of the web
pages
Begin link building campaign to provide closely
associated sites and information
Provide additional site links (contextual)
between pages including the addition of a site map or revise
current site map to include new pages optimized and/or
re-ordered for search engine placement.
How Virtual Velocity manages your on-going Search Engine
Marketing campaign
SEM SERVICES
Long Term Commitment: The
variables that influence search visibility and rankings are constantly
changing. Search engines update their rules. Competitors constantly
optimize their pages to improve their rankings, and new players enter
the on-line market.
